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Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the …
Starting at $1,499 per installation
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What is Conversica?
Conversica provides lead management software for marketing, inside sales and sales groups.
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Starter Edition
$1,499
Cloud
per installation
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.conversica.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Conversica?
Conversica provides Intelligent Virtual Assistants (IVA) to help organizations attract, acquire and grow customers at scale. By automating routine business conversations, and personalizing interactions at scale, Conversica is designed to augment workforces allowing business professionals and Intelligent Virtual Assistants to work together harmoniously.
According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.
With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.
According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.
With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.
Conversica Features
- Supported: Engages and qualified leads
- Supported: Notifies when a lead hasn't been contacted
- Supported: Automates outreach to free up salespeople
- Supported: Re-engages older leads to identify new prospects
Conversica Screenshots
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Conversica is a leading provider of Intelligent Virtual Assistants for business, helping organizations augment their workforce to attract, grow and retain customers. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficien...
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Conversica Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Conversica provides lead management software for marketing, inside sales and sales groups.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Conversica are from Mid-sized Companies (51-1,000 employees).
Conversica Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 15% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 15% |
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Reviews and Ratings
(152)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the database without engagement and ensures that potential clients and prospects are not slipping through the cracks. Users have found Conversica to be effective in reaching out to low-value leads, engaging old leads, and warming up leads before they are sent to the sales team. The AI Sales Assistant in Conversica is able to initiate and maintain conversations with these leads until they are ready for a sales conversation with a human. Additionally, Conversica is used as a lead retention tool, providing persistent follow-ups with cold leads and attempting to win back canceled accounts. By implementing Conversica, businesses have seen an increase in conversion rates and lead turnover, while also saving time in lead qualification and support quotes. It has proven particularly helpful for sales and marketing teams, as it generates warm leads at a competitive price per lead and ensures that all digital, webinar, and event leads are contacted. In addition to sales and marketing departments, Conversica has been successfully utilized by recruitment departments to handle a large number of hot leads received through traditional marketing email automation. Overall, users recommend Conversica to other businesses due to its effectiveness in improving lead engagement and conversion rates.
Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.
Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.
Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.
Confusing User Interface: Some users have found the user interface of Conversica to be confusing, stating that it could be improved to enhance usability.
Limited Reporting Capabilities: Users have expressed dissatisfaction with the limited reporting capabilities in Conversica. They feel that there is a lack of ability to delve deeper into reports once they are initially created.
Lack of Flexibility in Messaging Options: According to user feedback, some users have mentioned that Conversica lacks flexibility in messaging options. They feel that more varied responses and approaches would be beneficial for their communication needs.
Users commonly recommend the following actions when using Conversica:
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Start using Conversica as soon as possible to increase business. Users advise implementing Conversica at the earliest opportunity to capitalize on its potential for generating leads and assigning them in a structured sales process. They emphasize the importance of actively participating in training and customization of Conversica to achieve optimal results.
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Treat Conversica as a valuable team member and solicit feedback on conversations. It is suggested to treat Conversica as an integral part of the team and seek feedback on its conversations. This approach can lead to better alignment with sales goals and customer expectations. Additionally, actively monitoring and interacting with Conversica is essential for success.
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Have the necessary resources and personnel to manage Conversica effectively. Users recommend having a good IT person available to troubleshoot any AI-related issues. It is also important to have a plan in place and ensure a clean database before utilizing Conversica for outreach. Moreover, having dedicated resources and personnel who can manage Conversica effectively is critical for maximizing its impact on lead generation and engagement.
Overall, users highly recommend integrating Conversica into sales processes, starting early, actively managing it, seeking feedback, and dedicating adequate resources to achieve significant benefits in lead generation and customer engagement.
Attribute Ratings
Reviews
(1-25 of 31)Companies can't remove reviews or game the system. Here's why
January 19, 2021
Bring on more custom fields!
It is being used across the organization and it addresses members who recently quit their membership.
- Response rates are high
- Set conversations, not much room to create own emails.
December 16, 2020
Great system that offers AI intelligence and touchpoints for mundane lead management
Conversica is currently being used by our Marketing department to help qualify and warm leads before being passed to sales. Our main goal is to use the system to enable leads to become conversation ready once after they've been generated or interacted with marketing. The system helps address our lack of an inside sales team and provides a good primary screening before entering leads into our lead process.
- The timing of AI interpretation to messaging is a quick turnaround
- Leads have several stages they can enter based on responses and are properly bucketed
- Conversation flows are fairly comprehensive and have a wide range of use cases.
- AI interpretation is not always correct.
- Conversation flows cannot be easily manually altered
- Only a small amount of messaging text can be altered and customized
- Some of the messaging can appear as if it's robotic
Conversica is used within our business to ensure that no inbound leads fall through the cracks and that we can respond to any inquiries within our 7 minute SLA ensuring that we contact leads at a time when they're taking an active interest in our company and most likely to convert.
- Allowed us to expand into other regions with their Spanish conversation which opened up new revenue opportunities
- Ensures that leads never slip through the cracks, the AI assistant never forgets to send an email or follow up
- Ensures that we can strike whilst the iron is hot. Within minutes any inbound leads are contacted by an AI assistant helping to increase conversion rates.
- A little bit more flexibility with the conversations. Sometimes the assistant struggles if anything out of the ordinary is mentioned in the conversation.
- Although persistency is a good thing, sometimes the assistant can be that little bit too persistent
- Sometimes that assistant can jump the gun. The customer might just be asking for more information and she'll jump straight in to try and arrange a call.
December 03, 2020
Conversica is a perfect complement for any sales and marketing team
We're using Conversica as a compliment to our already large sales team. Conversica is being used to run campaigns across thousands of old and inactive leads to generate opportunities. Conversica is perfect for doing the heavy lifting, something that a human just doesn't have the capacity to do. We will also be using it as part of our general campaign set up. If we're doing ads, social etc. then Conversica will also become a part of that setup. It's a great link between marketing and sales teams. We're using Conversica in the lead generation team across marketing and sales.
- AI automation.
- Thousands of conversations at once.
- Personalisation.
- Conversational marketing/sales.
- User interface.
- Conversation editor flexibility.
- Reporting capabilities.
August 11, 2020
Conversica is a one-stop shop for Marketing Professionals
We utilize Conversica for both inbound and outbound marketing campaigns to both our current and prospective guests (at our center we call our patients guests). Our marketing department is the primary user and we support three businesses.
- AI Assistant Management of responses. We have large lists that we are in constant communication with. The AI Assistant's ability to respond, very professionally, to every comment creates a tremendous customer experience.
- Organization of Leads: The "intelligence" to understand the responses and prioritize them is a tremendous time management benefit. The platform organizes your leads into "hot leads," "further action needed," "stopped leads," and more based on the response. It is extremely accurate.
- Reporting: The ability to pull reports by campaign and export them into PowerPoint presentations is very helpful and impressive.
- Most of the campaigns have 7 attempts in their path. If a lead does not respond the AI agent will make 7 attempts until it stops messaging the lead. In most cases, this is wonderful. In some cases, the outreach is too much. The ability for the "user" to be able to decrease the # of attempts would be a good feature.
- The time frame between "attempts" from the AI Agent. This is actually possible, however, the user must set this up with the Conversica Technical Team. Now, while I am putting this down as an opportunity, I must note that the staff and team at Conversica are some of the most professional and welcoming I have dealt with in my career. They are always eager to help.
November 12, 2019
Increased Productivity. Better Resource Allocation. Increased Sales.
It is currently used by our sales and marketing department to help qualify low valued leads. We also use it to engage old leads that are not being touched by sales. Occasionally we use it to engage with lost leads and opportunities. We have also used it to engage with leads to warm them up before sending them to sales.
- Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
- Conversica is also useful in weeding out leads that are not strong.
- Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
- The conversation framework is great, but since you have to restrict your text/script to the fields, so there are some limitations with the flexiblity/customization of the conversations.
- While you can set up rules within SFDC to automate some functions such as to disqualify a lead etc, it would be great if you could set up these in Conversica instead of having to rely on an SFDC admin.
September 07, 2019
Hot leads turn into our newest students because of our AI
Our recruitment department is using it as part of the top of the funnel recruitment process, assisting marketing and our other teams handling the huge amount of hot leads we receive through our traditional marketing email automation. Conversica is used as another staff person helping guide our prospective learners thorough the beginning enrollment stages.
- Language is so real that people have no idea they’re speaking with a bot.
- Intuitive learning so it asks the appropriate questions for follow up.
- The support teams to ensure the email conversations are going well is exceptional.
- It would be great if it could do more learning based on the questions. Some of it is limiting and we find our emails have to be written a particular way. Can be restricting.
- Multiple personas would be good. Right now we have just one. A couple of AI personas would be lovely.
- The training can be daunting, especially for those that are doing it off the sides of their desk. There is still human intervention needed and it should be explained better that this product can actually increase the need for humans at the company, especially if implemented properly. The hot leads increase.
August 27, 2019
First impressions and monitored results.
We use this platform as a lead generation tool to support the Sales team. Some of the leads we upload are current or former clients, and some are cold leads generated from our internal lead sourcing team.
- It helps to initiate conversations that break through the clutter of the prospecting process.
- Conversica allows our Sales team to spend their time working legitimate leads as opposed to cold leads that might not truly materialize into closed deals.
- It personalizes what could be a cold lead gen process.
- The dashboard can be a bit confusing to navigate.
- I'd like to be able to change who leads are distributed to mid-campaign.
- I'd like to have more flexibility in how the conversations are crafted.
August 27, 2019
Conversica use it as intended
Was bought for sales to use but then went to marketing. DG is still aligning to the proper use case. We have tried to use it to drive prevent registration but the tools meeting AI was not designed for that. We are currently exploring how to incorporate this into our 2020 GTM strategy.
- Holding to the cadence that is forgotten by many reps.
- Integrates with specific campaign segmentation.
- Being an extension of your qualification team.
- Misses the human element for research and referenceability from event/webinar notes.
- The responses can seem vague to elicit a response.
- Be sure to use the tool as intended. As a follow-up solution not to generate interest.
August 09, 2019
Great Opportunity with Conversica, Just Needs Time
We use it on our inbound setter team. All cold leads that are 6 months or older get contacted by Conversica.
- Non-stop outreach
- Great AI on conversations
- Great communication with sales rep
- Better interface
- Better understanding of dashboard
July 17, 2019
Changed Email Marketing Forever
We are using the Smart assistant for email marketing to close lost opportunities. It is currently being used by just the sales team as we try to get people to book online demos with the team.
- The automated email marketing makes life much easier for all of the sales reps.
- The smart AI is able to very accurately identify if an email response is positive or negative. It is good at moving the prospect through the sales funnel.
- Conversica's Salesforce dashboard is easy to use.
- I have no complaints so far.
July 17, 2019
The total package in AI
We use Conversica for a few very specific things:
1st, our AI assistant reaches out to all Leads who have downloaded a free trial of our product.
2nd, our AI assistant reaches out to old stale Leads who have recently shown new interest (Web lead visits, Form fill-outs, etc.)
3rd, our AI assistant reaches out on Leads from specific trade shows.
1st, our AI assistant reaches out to all Leads who have downloaded a free trial of our product.
2nd, our AI assistant reaches out to old stale Leads who have recently shown new interest (Web lead visits, Form fill-outs, etc.)
3rd, our AI assistant reaches out on Leads from specific trade shows.
- The AI is really intuitive. It rarely ever misunderstands a customer response.
- The Conversica Dashboard is clear and to the point. The info you want to see in easy to read charts.
- Notifications: The only people who can say they didn't know what was going on with Leads in Conversica are the people who have the alerts turned off. Conversica notifies the owner at every step and displays the email history right on the Leads page.
- The profiles were a mess when they first came out.
- Administration can be a bit tricky in trying to decide the permissions users need to do what they need to do
- Being able to split the assignment of Lead ownership within Conversica would be nice. For example, if a user leaves the company and we need to divide the notifications up among separate people, you can't. It's all or nothing.
We currently use Conversica to stay on top of our outreach efforts to new leads. Our AI assistant handles the quantity that we cannot get to on our own in a direct 1:1 basis. Furthermore, these efforts are focused on scheduling demo calls with new leads before they go cold.
- Providing 1:1 email outreach to a large quantity of leads which our organization is unable to do on our own in a timely manner.
- Confirms specific contact phone numbers while scheduling a call for our sales department.
- Opens up new conversations with older leads in our database that have gone cold.
- The AI software that reads the replies from our leads is not perfect. I need the ability to update and change the lead status when I discover these mistakes for accurate reporting and follow up.
- The ability to stop a conversation as a manager is only available from one screen. I would love if they could move this to the main dashboard too.
- In reporting I would like to see the date and time of last message sent, last reply received, and next message scheduled all next to each other.
- The import to Salesforce campaigns is nice but the upload of new data from conversica to Salesforce (like lead status and phone number) has to be manually done.
Score 10 out of 10
Vetted Review
Verified User
We use Conversica to engage all of our web form fills and move them from an MQL to an SQL. We also use Conversica to follow-up on all post-event leads, reengaging cold leads, and to start up-sell/cross-sell conversations with current clients. This is a combo effort between Marketing and Sales and is insuring that all off our leads are being contacted. In the past we have had leads fall through the cracks as they get lost in the day-to-day tasks of the sales team. We acquire large lead lists from event attendance and from our referring partners and those numbers are daunting to our small sales staff. Conversica and our assistant filter out the noise and brings a better, more qualified candidate to the table, one that is further along in the funnel and ready to engage in a sales discussion.
- First and foremost Conversica never misses a lead. We have had 100% follow-up on all form fills since we launched our assistant.
- Conversica easily handles large numbers of leads and is never over whelmed.
- Conversica never quits. Most responses are coming after the 6th or 7th message to them.
- Conversica identifies Hot Leads right off the bat and then identifies leads to review and leads at risk in an easy to use dashboard.
- I really can't think of anything that can be improved. They are constantly working to improve their product and you are involved in that process with each response you receive.
- There is nothing for me to add
- I know you want 3 items, but for me, there is nothing to add here.
Score 10 out of 10
Vetted Review
Verified User
Conversica's AI platform is used for lead generation and qualifying for our Inside Sales and Marketing Team. Due to the relatively small size of our company and the high volume of leads this is just like adding another employee to work through the initial inbound lead process. Each of our Conversica sales consultants have been AWESOME to work with. We recently started working with Gursharn Parmar and he is taking us to a new level with offering advice on improving our current campaigns and adding new conversations.
- Excellent follow-up from Conversica Sales Support Reps.
- Continual learning from leads to improve AI conversations.
- Easy to use reporting.
- When setting vacation days for our reps. would love the ability to delegate alerts to more than one person.
- Would like the ability to see and update our current conversations.
June 25, 2019
Conversica is a Great Additional to a Sales Team
We use Conversica to reach out to leads that we don't have the resources to follow up on directly. Our AI messages up to 3,000 leads a month and alerts us when there are hot leads or leads at risk. It is primarily used to support the sales team.
- Follows Up - While some customers get annoyed at multiple emails, the majority seem to like the follow up reminders.
- Changing Names - if a lead we enter has a different name, Conversica automatically updates it in the system.
- Ease of Use - the system is very easy to use and navigate.
- I would like to see a more flexible messaging option.
April 05, 2019
A Dealer's Review of Conversica's AI
We have used Conversica's AI assistant for the past 5 years. I currently use it in all of our dealerships for 2 primary reasons. Reason 1) Vendor Accountability. Because the assistant interacts with all inbound leads, I know exactly which of my vendors are producing great engaging leads and which ones are sending me poor quality leads. This allows me to hold my poor performing vendors accountable and to reallocate advertising funds from poor performers to high performers. Reason 2) Sales Accountability. With Conversica's AI interacting multiple times with every lead, I get a great picture of how well our sales staff is handling leads. I get daily reports of our Hot Leads and instant notifications when we have a "Lead at Risk." If one sales rep is consistently producing Leads at Risk, then I know that sales rep needs extra coaching. It also allows our Sales Managers to immediately step in and work with the client to save any deals that could be at risk.
- Identifies leads sources that engage in two-way communication with your sales department.
- Ensures that your sales staff is not letting leads "slip through the cracks".
- Allows you to better manage your sales staff based on their usage.
- Responses are not "canned" - the AI learns and is very lifelike.
- None that I can think of at this time.
Score 10 out of 10
Vetted Review
Verified User
It takes nurturing and individualized attention to convert a list of leads to a loyal customer base and, working from a database of hundreds of thousands, this simply cannot be done without a massive sales team with huge overhead. The individualized attention each lead appears to get along with persistent follow-up is what gets leads to our side of the fence then feeds them to our salespeople to close and win. Conversica's customer service is unparalleled and their customer experience team, Derik specifically, is outstanding - a wealth of knowledge with the patience to walk folks of any technical background through the process of getting up and running.
- Customer Experience
- Robust API
- Nurturing large lead databases
- Lead uploads could be a bit more flexible
- There could be more online resources
May 25, 2018
The Sales Rep Who Never Stops Working
We use Conversica to follow up on all of our marketing-generated B2B leads that are "colder" than the more direct "Contact Us", "Demo" or "Trial" leads. We conduct many webinars and have content syndication leads where before Conversica we never had any follow up for these leads. Our main issue was the lead generated from marketing were only being touched by our email marketing campaigns. With Conversica, we have a more personal follow up and engagement.
- We are able to see clearly how our personal assistant is contacting each lead by the frequency of touches.
- We can use the dashboard to see exactly how many hot leads are generated.
- We are able to directly integrate our marketing automation & CRM systems with the tool.
- Sometimes a lead will be marked as hot that really is not a hot lead.
- Sometimes current customers are followed up on that should not be.
May 21, 2018
Conversica is our star sales rep!
We are using Conversica to supplement our sales team touches to help them focus on the hot leads ready to convert. It significantly reduces the administrative work of emailing prospects and customers to gauge how ready they are to speak to the sales rep. Conversica makes the follow-up process of trials, events, webinars, and other key interactions seamless.
- Awesome customer support and willingness to fit our needs
- Easy to use dashboard
- Comprehensive reporting
- Multiple conversations to choose from to engage woth your prospects and customers
- There isn't a lot of flexibility with the conversation type
- The admin of Conversica isn't able to control some admin functionality and you have to go through support (i.e. pausing leads for a period of time in a conversation)
- Currently there is no support portal or documentation for Conversica, so we have to constantly reach out for support for questions.
We implemented Conversica about 1.5 years ago to work lower value leads for our sales team. This allows our sales team to work and close higher value leads. Additionally, because Conversica sends an email the moment it hits our CRM it allows us to try to capture the attention of the prospect while they are presumably interested in learning more about a certain topic or our product.
- The speed at responding to leads once they hit our CRM
- Continuous and methodical responses to work the leads an
- Frees up the sales teams to focus on other activities such as calling, quoting and/or closing leads
- Helps our sales and marketing teams weed out prospects that are interested and those that are not
- More flexibility on what we can say/write on the email
- The ability to put other information/links in the email
- The Conversica AI tool is very good, but like anything AI, it is not perfect
May 18, 2018
Smilin' and Emailin'
Conversica is being used by the marketing and recruitment services departments. We use Conversica to engage with new leads and reengage with latent leads.
- Reengaging with latent leads
- Frequency of emails sends by the AI. This has proven that email frequency is important and a best practice.
- Personalization on emails
- Conversica is already working on some reporting functionality
May 15, 2018
Experience with Conversica
We are using Conversica to assist us in reaching out to old leads in an attempt to re-engage their interest. This helps our team still focus on the new leads coming in and still we are able to get successful results on running campaigns to older leads. Another way we use Conversica is on canceled accounts to attempt winning back their business. We currently are only using it on the sales side of our business.
- Conversica does a great job of consistently reaching back out to previous leads. We have seen great success from utilizing this tool over the past year.
- Conversica also does a great job of setting the table for our sales rep to reach out by trying to confirm the best contact information and introducing the rep prior to the contact attempt on our side.
- It is very easy to change the conversation and what type of messaging that we want going out to our lists in Conversica.
- Not always getting the correct classification from a response and the prospect gets frustrated - this is to be expected when an AI is responding. We also can give feedback which ultimately helps curve these responses in the end.
November 21, 2017
Conversica is working wonders
Score 10 out of 10
Vetted Review
Verified User
At authorsolutions it is critical that we are able to reach our leads. Conversica has allowed us to reach out and re-engage older leads and bring them back. This has allowed us to penetrate our back list with incredible results.
- We have brought under-utilized leads to sold customers.
- We have found a cost effective way to re-engage "dead leads".
- We have taken previously worked leads and turned them into contracts.
- In our business we have many lines of business it would be nice to set up separate reporting and combined reporting quickly.
October 13, 2017
Conversica Indispensable to your ROIs
Score 10 out of 10
Vetted Review
Verified User
We use Conversica across the whole organization, on what the vendor calls an outbound campaign (as opposed to an inbound campaign, another option they offer). Their SaaS helps us on the deal origination side, to identify those business owners interested in our value proposition (debt-side advisory & placement services for US SMEs with $1M-$20M annual revenues). The software does this efficiently, at a fraction of the cost of using personnel (internal or outsourced) to perform the same function.
- Conversica's set-up team and client relationship managers (Jen Amundgaard on the sales side and Caleb Clapp on the IT side) are 12's on my scale of 10. By comparison, most vendors I have dealt with historically (i.e. RingCentral, to pick on one, different service) are 3's or 4's at best. So apart from Conversica's best-in-class tech, the human touch is there and helps us maximize our user experience. Jen and Caleb took time to understand our business model, mission-critical goals, metrics to evaluate their software performance and implied ROIs, and post-launch have maintained regular contact with us to improve campaigns and optimize our use of their service. Their care for their clients sets Conversica apart. We are not a faceless number to them.
- Conversica's service allows its users to run inbound or outbound email-based conversations with clients, past clients, prospects, stakeholders of varying types, partners, upstream or downstream relationships, or other parties, depending what type of campaign and parameters are chosen by the user working in concert with Conversica to customize the service. When optimized, the service delivers tremendous ROIs which can be quantified for different time buckets. The ROI invariably comes down to the significant cost savings Conversica delivers its clients, when compared to the client engaging personnel to perform similar functions. Or the ROI can be measured in terms of incremental revenues generated through a campaign in combination with headcount savings.
- Conversica we believe is the only player in the marketplace offering its specific AI-based value proposition. Normally we would expect this first (and only) mover advantage to translate into opportunistic (read: high, excessive) vendor pricing due to lack of competition. Instead, they have gone the opposite direction. Their various service levels are priced very competitively, despite the obvious lack of competitors out there, so we are very grateful for that because it allows smaller companies to afford their service. Their pricing strategy we believe emphasizes the long game, and will help them capture whichever market share they go after across verticals, over time. Our greatest fear is that a Google, Salesforce or other large deep-pockets firm acquires them in the future, and if that's inevitable, we hope it's a long way off. These prospective acquirers would change some of the things we like most about Conversica.
- Conversica's service can help smaller companies compete in some arenas with much larger firms, by doing more with less resources or operational spend. This is a good thing, to the extent it opposes the drift in some verticals toward oligopolistic competition and market share concentration going to only a few firms. Whether an intended or unintended consequence of its tech, Conversica solutions in our view are "for the people" and not "against the people". Contrast that with the opportunistic pricing of some nasty pharma companies that sell patent-protected drugs at exhorbitant cost to patients, exercising their monopoly on the drug.
- A minor area for improvement would be appointment-setting (for calls or meetings) that synchs live with the user's calendar, to reduce the user's time coordinating the timing. However, I believe Conversica is already working on this or will get there soon.
- Larger picture, we hope that Conversica develops within 3-5 years a similar voice-based service as a complement to their email-based tech. Non-robotic speech ideally, with IBM Watson-like deep AI fueling the conversations. That's the next evolution, with a much larger user market, and we hope Conversica leads that charge because we will be first in line to buy from them.